SecFin Analytics

I had this amazing opportunity to work on this explainer video where, we had to present the product in a dynamic and fluid manner without revealing much of the patented content. This was a challenging project for me to be able to work through the whole thing starting from script, creative direction, design and animation. The concept was to show data fluidity. We used simple lines and dots and shapes in variable forms denoting complexity and fluidity in a simpler way. Using a dark theme was to denote the virtual backstage of the platform and also keep things lighter on the eye.

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